Imagine a time when everything starts to return to normal; how well placed are you to maximise upon the opportunities that “the new normal” will bring?
The new normal requires a new mindset. How willing will leaders and their executive teams be to stray from their comfort zone and challenge their traditional ways. History shows others to have been successful in far-more-challenging times. During Great Depression, companies such as DuPont, General Electric, IBM and Procter & Gamble defied the odds, churning out profits, whilst many others went under.
Exceptional times are rarely factored into strategic planning explicitly. Those who respond decisively to the challenge, differentiate themselves, and take the risk out of strategic execution, can still expect to grow.
Imagine – “the new normal”. Its new realities present a once-in-a-lifetime opportunity.