Does your strategy now require a major change in direction? The Covid-19 global pandemic has probably forced you to look at your current strategy and evaluate all of your previous assumptions. There are key components of your plans that will now need to change when you re-emerge from ‘lockdown’ and begin your ‘re-mobilisation’ plans. In the past, some of the best paid companies have failed, especially where their strategy requires a major change in direction. Most of the time this has happened because there wasn’t the right alignment in the business. Now is the time to review structures, processes, reward systems, culture and behaviours to ensure that you can execute your new strategy effectively.