Most companies have a strategy. Sometimes it’s formal and well documented, other times it’s informal, but well understood. So why do a lot a strategies fail in execution? Often it’s because companies take their strategies for granted and don’t always ask the tough questions before taking the plunge. These questions are particularly important at times when there is a major change of direction or when an unforeseen incident occurs. Now is the time to re-evaluate your strategy. How will it fare in a post-COVID-19 world?